In the last post we looked at SEO AKA Search Engine Optimisation and how it may or may not be relevant to your blog.
The thing I find most interesting about SEO is that it’s always changing.
It’s not like there’s some secret recipe which will shoot your blog to the top of the search engines. There are hundreds of SEO tips out there, and what worked last year won’t necessarily work this year.
So you have to keep reading and keep educating yourself.
But don’t let yourself get bogged down by SEO – if you try and analyse what you’re doing too much then it can take some of the fun out of it.
The number one SEO tip is to create great content that people will want to share – and I bet you’re doing that already.
Here are some basic SEO tips to get you started:
- Make sure Google knows you exist!
Mostly, Google’s software will find your site and you don’t need to do anything to help it find you. But if your blog is brand new and not showing up on searches yet, you can also submit it to Google. You can find out how to do that here.
- Use original images
Include at least 1 image with each post, more if you can, and make them original. Having a unique image will help your post stand out in search engine searches.
- Tag your image
When you take a picture on your phone or camera it gets given a standard name like photo001.jpeg – this doesn’t mean anything to search engines, so re-save the picture and give it a new name to reflect what it shows.
- Write about stuff that not many people write about
Sometimes you don’t need to do anything other than be yourself, especially if you write about topics that aren’t covered by the mainstream media. So say if you like to review TV shows, don’t review the most obvious shows that every body is writing about. Be as unique as possible and you will automatically stand out more.
- Think of a keyword and use it a lot (but not too much)
Before you write a post, think about what word or phrase best sums that post up. Then make sure you use that word or phrase in the post title and within the first paragraph. But don’t use it so often that your post reads like it was generated by a robot.
- Length of posts
Search engines like posts that are around 400 words and over, but people don’t tend to read mega long posts online, and you may not necessarily feel like writing them. So don’t push yourself if you don’t want to write that much. And if you find that you’re writing more than 600ish words then consider splitting the post into two.
- Link Link Link
Link to other blog posts on your site. This helps the search engines explore your site and encourages readers to stay and read more. Look for ways to link to your blog – write guest posts for other blogs in return for a link back to your site. This helps you reach new readers and also tells search engines that your blog is worth noticing if people are linking to it. Encourage people to link to your posts by using social media sharing buttons (that’s the little buttons you can see that link to Facebook, Twitter etc) – you should be able to do this easily in the Settings area of your blog’s dashboard.
What’s your best SEO tip? Share it in the comments box below
image credit: MoneyBlogNewz