Many fashion bloggers dream of designing their own clothing range, and for one teenage blogger that dream is now coming true.
Fourteen-year-old fashion designer and blogger Tolly Dolly Posh has signed an exclusive licence and marketing deal with Dutch brand, Mooi en Lief. Together they’ll be creating a range of socks and tights for girls.
The collection, due to launch in early 2015, is aimed at fashion conscious girls and will be branded Mooi en Lief by TollyDollyPosh. It will be available for sale both to retail stores and directly to consumers via www.mooienlief.com.
Tolly Gregory AKA Tolly Dolly Posh has been shortlisted for the “Best Teen Style Blogger” award by Company Magazine Blogger Awards in 2013 & 2014, as well as being featured in UK magazines and on BBC Radio 4. Her goal is to become a fashion designer creating ‘quirky, sophisticated outfits that encourage self expression’, with ambitions of owning her own shop by the age of 25.
Mooi en Lief is a Dutch brand, offering quirky wellington boots for young children and teens. Jacquelina Deerenberg, General Manager of Mooi en Lief, said “We are incredibly excited to be working with Tolly on this fashion collaboration. For us it is not just about her amazing talent as a fashion designer. Rather, we love her expressive & quirky style and recognize the wider package that she has, to enable a commercial success out of such collaboration.
Having worked with her previously, we have been impressed by her marketing skills, her extensive social network and the professionalism shown towards us as a customer. That led us to seek collaboration with her and the brand she has inadvertently created, as Tolly Dolly Posh.””
Tolly Gregory explains her vision for the collaboration “I hope the collection is fun, versatile with a unique ‘TDP’ twist and is exciting to wear for all girls. It’s such an exciting venture to take on, and I can’t wait to get started!”