KIDS' BLOG CLUB
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Teen fashion blogger to create new range for girls

Many fashion bloggers dream of designing their own clothing range, and for one teenage blogger that dream is now coming true.

Fourteen-year-old fashion designer and blogger Tolly Dolly Posh has signed an exclusive licence and marketing deal with Dutch brand, Mooi en Lief. Together they’ll be creating a range of socks and tights for girls.

The collection, due to launch in early 2015, is aimed at fashion conscious girls and will be branded Mooi en Lief by TollyDollyPosh. It will be available for sale both to retail stores and directly to consumers via www.mooienlief.com.

Tolly Gregory AKA Tolly Dolly Posh has been shortlisted for the “Best Teen Style Blogger” award by Company Magazine Blogger Awards in 2013 & 2014, as well as being featured in UK magazines and on BBC Radio 4. Her goal is to become a fashion designer creating ‘quirky, sophisticated outfits that encourage self expression’, with ambitions of owning her own shop by the age of 25.

Mooi en Lief is a Dutch brand, offering quirky wellington boots for young children and teens. Jacquelina Deerenberg, General Manager of Mooi en Lief, said “We are incredibly excited to be working with Tolly on this fashion collaboration. For us it is not just about her amazing talent as a fashion designer. Rather, we love her expressive & quirky style and recognize the wider package that she has, to enable a commercial success out of such collaboration.

Having worked with her previously, we have been impressed by her marketing skills, her extensive social network and the professionalism shown towards us as a customer. That led us to seek collaboration with her and the brand she has inadvertently created, as Tolly Dolly Posh.””

Tolly is interactive on social media, in particular Twitter @TollyDollyPosh and has also founded a social network www.bundlemag.com for bloggers to connect, share and blog in one place.

Tolly Gregory explains her vision for the collaboration “I hope the collection is fun, versatile with a unique ‘TDP’ twist and is exciting to wear for all girls. It’s such an exciting venture to take on, and I can’t wait to get started!”

 

Where could your blog take you? Does Tolly’s story inspire you to dream bigger blogging dreams?

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8 Comments to “Teen fashion blogger to create new range for girls”

  1. evenlyn says:

    This is pretty impressive, her designs are great too.

  2. Hi i have a new blog called advice for girls like you it’s an advice column and ocassionally a fashion and life blog. Called adviceforgirlslikeyou.wordpress.com plz check it out xx

  3. Lauren says:

    Wow, this helped me so much… Omg i love you

  4. Rayane Souza says:

    My daughter will love your work.
    Wonderful.

  5. Wow that sounds amazing! I am wondering ifthis is going to work out.

  6. Hi,

    Great post shared by you.

    Felt great when heard of the teen blogger and designer, it is just like a dream of blogger’s to get a sponsor. Designing is the work where no age or education bars are applicable, so, one willing can try into it.

    Feeling very proud for it, as a fashion blogger has turned into a dress designer what’s great than this. Hope for the good future for her and will to see her’s design as a new range of girls tights and socks.

    Very nice and informative post, will share it with all.
    Have a nice week ahead.

    ~ Harshwardhan

  7. Christina says:

    Your readers are probably eager to hear how the collection turned out since this post. Gregory’s comments and excitement indicate it was a big hit.

  8. Julia says:

    Great Article, Thanks for sharing this valuable content, I always follow your posts I’m from Brazil !!! kisses

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